Caius Crisan
I currently work in revenue operations and business intelligence, leveraging a strong foundation in advertising and marketing to drive enterprise growth. I excel at translating complex datasets into actionable insights using tools like Tableau, Power BI, and Databricks. My expertise spans cross-functional collaboration, forecasting, and planning.
I have a deep understanding of how businesses operate across sales, marketing, and customer success. I actively use AI tools (such as Claude and Databricks Genie) and Python to automate workflows, optimize data pipelines, and reduce manual reporting.
In my spare time, I build full-stack data projects and digitalize my hobbies using modern relational databases like Supabase.
Skills
Revenue Operations
- Pipeline Analysis
- Capacity Planning
- Financial Modeling
- Salesforce
- Clari
I am a high-level revenue operations business partner that is focused on driving revenue growth through actionable insights and stakeholder management. I understand all aspects of what makes a sales engine run and operate, what generates the leads the engine processes, and where to look to spot inconsistencies or avenues of optimization.
Data Analysis & BI
- Excel & VBA
- Tableau
- Power BI
- SQL
- Databricks
- Supabase
I am an expert in data analysis and business intelligence, proficient with Tableau, Power BI, Databricks, and Excel & VBA. I build robust relational databases operating natively on SQL, including PostgreSQL and Spark SQL, in platforms such as Supabase. I am adept at transforming raw enterprise data into clean, actionable dashboards and presentations for leadership.
Marketing & Advertising
- Marketo
- HubSpot
- Demandbase
- Ad Tech Tools
- Tag Manager
- Facebook Ads
I bridge technical ad operations with strategic marketing analysis, focusing on metrics such as LTV and ROAS. My toolset spans marketing automation platforms like Marketo to a multitude of programmatic Ad Tech Tools. I understand the complete lifecycle of a campaign, from implementing Tracking Pixels to analyzing the final Yield.
Generative & Agentic AI
- ChatGPT
- Copilot
- Claude
- Gemini
- Antigravity
- Databricks Genie
I integrate AI directly into my workflow to scale output and efficiency. I routinely utilize AI tools like Claude, Gemini, Antigravity, and Databricks Genie rooms for various tasks, such as ideation, image generation, coding and process analysis. I am equally proficient with commercial AI pair programmers like ChatGPT and Github Copilot.
Experience
Revenue Excellence Business Partner
Transitioned into a core revenue operations role in the People division, to drive enterprise growth through advanced data analysis, financial forecasting, and cross-functional strategic alignment. My experience here centers on the following main areas:
Data Analysis & Business Intelligence
- Build and maintain core reporting dashboards using Tableau and Power BI to identify and monitor revenue and track business health
- Leverage Databricks and Genie rooms to query, clean, and analyze complex datasets, transforming raw data into digestible, actionable insights for leadership
Revenue Operations & Strategy
- Manage revops responsibilities, such as capacity planning, annual budget creation, and complex financial scenario modeling (3+9, 6+6, 9+3 forecasts)
- Partner closely with sales, marketing, legal, and customer success departments to understand full-funnel enterprise operations and optimize the end-to-end sales process
Automation & Relationship Management
- Implement Power Automate, Python scripts, and agentic AI (Claude) to streamline internal workflows and automate repetitive data tasks
- Act as a strategic liaison between departments, translating complex business terminology and data trends into clear strategies for the sales and marketing teams
Important KPI's and achievements
- Developed and deployed 6 critical BI dashboards that were fully adopted for regular enterprise-wide reporting cadence
- Successfully mapped and integrated cross-departmental data to provide a unified view of the customer journey and revenue pipeline
- Built accurate forecasting models that directly inform the company's annual budget and capacity planning strategies
Programmatic Campaign Manager
As part of the business development team for "SmartVideo", the continuation of "vi stories", I assumed various responsibilities to ensure the success of campaigns and optimize performance. My experience can be broken down into the following main areas:
Advertising Operations
- Conduct extensive research on inventory supply to meet specific advertiser needs and campaign requirements
- Implement and configure campaigns strategically using programmatic direct and private marketplace (PMP) channels
- Enhance campaign performance through continuous optimization and prompt troubleshooting of delivery issues
- Play a pivotal role in curating the Connected TV (CTV) supply, meticulously mapping and setting it up for precise targeting
Data Analysis
- Deliver clear and comprehensive breakdowns of campaign delivery in a timely manner using advanced VBA macros in Excel
- Develop reporting dashboards on business intelligence platforms like Looker Studio
- Conduct exhaustive data analysis to identify top-performing verticals across different supply platforms
Relationship Management
- Maintain proactive communication with the sales team and clients
- Cultivate relationships with key partners and supply-side platforms for seamless collaboration
Important KPI's and achievements
- Over 170 campaigns managed through programmatic channels
- 22% average monthly revenue and 16% average monthly delivered impressions increase
- Troubleshoot 60+ campaign delivery issues
- Looker Studio programmatic activity reporting dashboard, reducing analysis time by 70%
- Proved correlation between two industry-specific KPIs, helping sales craft a more relevant proposition
Digital Advertising Operations Specialist
As part of the "vi stories" advertising team, I played a pivotal role in the successful advertising, monetization, and integration of the proprietary video player product. Key responsibilities included:
Advertising Operations
- Managed the complete implementation process of the video player, meticulously guiding publishers through the entire journey map, from initial account creation to seamless JS or VPAID tag integration
- Conducted thorough testing and fine-tuning of the video player's appearance and behavior, ensuring alignment with publishers' specific needs and maximizing revenue potential
- Expertly troubleshooted tag integration issues, swiftly resolving any misconfigurations or functional obstacles, and executing necessary HTML / CSS changes for optimal performance
Data Analysis
- Proactively monitoring and identifying opportunities to enhance publisher account performance, providing comprehensive solutions to drive increased revenue generation
- Leveraging data analysis to generate insightful reports for international sales teams, publishers, and top management, facilitating informed decision-making and driving business growth
Team Collaboration
- Developed and delivered comprehensive documentation and training materials to educate team members on internal tools and operational processes, promoting efficient workflows and effective collaboration
- Collaborated closely with team members to efficiently allocate workload and deliver timely solutions, fostering a cohesive and productive work environment
Important KPI's and achievements
- Assisted 150+ publishers in successful JS or VPAID tag integration
- Resolved 90% of tag integration issues within 24 hours
- Over 200 channels of CTV publishers mapped and segmented
Digital Marketing Specialist
As marketing specialist in a software reselling company, I held a role in promoting and showcasing products across diverse channels, such as Facebook and classified ads websites. My responsibilities encompassed a wide range of marketing and advertising tasks, and I consistently delivered impactful results. Some of the highlights of my experience:
Content Creation
- Crafted compelling marketing, advertising, and social media content using industry staple tools such as Adobe Photoshop and Canva
- Maintained high-quality standards by meticulously proofreading all marketing content prior to publication, thereby eliminating errors and maintaining a professional image
Market Analysis
- Conducted in-depth analysis of the current market and trends, leveraging insights to identify optimal target audiences, evaluate competitor offerings, and devise persuasive tactics
- Regularly provided insightful reports and interpreted data trends, summarizing key statistics for better decision-making and performance evaluation
- Kept company management informed about prevailing market trends, leveraging historical marketing campaign data to maximize sales and stay ahead of the competition by providing insightful reports and summarizing key statistics
Advertising
- Developed thorough campaigns and tailored marketing strategies to meet the specific needs of the product, aligning with the company’s objectives and ensuring maximum effectiveness
- Utilized a multi-channel approach, with a focus on Facebook for brand awareness, and classified ads for direct sales
Important KPI's and achievements
- 100% accuracy in marketing content
- Created user assistance/support material for non-technical users, reducing reliance on remote support up to 80%
- Black Friday campaign that resulted in ~500% sales increase, generating record profits
Specialized Workstation Technician
As a dedicated freelancer specializing in custom cryptocurrency mining rigs, I have successfully built tailored solutions that meet the unique specifications of my clients. My expertise in hardware and software installation, troubleshooting, and customer support has enabled me to deliver exceptional results. Below are notable mentions of my experience:
Technical Expertise
- Installed, modified, and repaired both software and hardware components of workstations, meticulously optimizing them to best meet customer specifications. This encompassed a wide range of tasks, from configuring mining software to enhancing hardware performance
- Demonstrated resourcefulness in troubleshooting and resolving hardware and software issues that arose during the product lifecycle
- Developed comprehensive test methodologies to assess product features, crafting detailed test plans for individual modules; through rigorous testing, I verified the performance and reliability of the mining rigs, guaranteeing their quality
- Thrived in fast-paced environments with tight deadlines, demonstrating exceptional time management and prioritization skills. I consistently delivered projects on schedule, ensuring client satisfaction and maintaining a high level of professionalism
Client Relations
- Collaborated closely with clients, conducting regular meetings to thoroughly understand their needs and project specifications.
- Provided end-user training on the functionality, usage, and application of the assembled workstations.
- Offered prompt and effective customer support to non-technical customers and users through remote control services
Important KPI's and achievements
- Enhanced client satisfaction which in turn led more referrals and thus a portfolio of 30+ clients
- Built over 120 custom cryptocurrency mining rigs that met unique client specifications
Professional Player, Coach and Manager
Having embarked on a dynamic journey in the world of e-sports, I have garnered extensive experience as a player, manager, and coach. With a focus on teamwork, strategic analysis, and leadership, I have achieved notable success in both competitive gameplay and team management.
Core Experience
- Devoted significant time and effort to rigorous training sessions in preparation for upcoming competitions, consistently striving to perform at the highest level of e-sports
- Demonstrated exceptional teamwork skills and a strong work ethic, fostering camaraderie among teammates and effectively diffusing tensions. By promoting a positive team environment, I enhanced performance and achieved collective goals
- Participated in competitive games and tournaments held in major cities, showcasing my skills and contributing to the team's success. I thrived in high-pressure environments, consistently delivering exceptional performance
Additional Contributions
- Utilized effective communication skills to interact with a diverse group of athletes, coaches, and game officials. Through active listening and understanding their concerns, I facilitated smooth collaboration and nurtured positive relationships
- Employed strategic research and analysis to study various materials, gaining a deep understanding of opponents and seeking ways to secure a competitive advantage.
- Encouraged the cultivation of a strong work ethic among team members, emphasizing discipline, patience, and respect for others. By setting a positive example, I inspired individuals to give their best and maintain a professional mindset
- Provided comprehensive coaching to players, teaching them specific game plays and guiding them in developing a cohesive and structured team approach. By imparting knowledge and fostering skill development, I enhanced team performance
- Led the team to remarkable success in national and international competitions, serving as both captain and coach. Through effective leadership, strategic guidance, and meticulous preparation, I helped the team achieve outstanding results
Important KPI's and achievements
- Led the team to remarkable success in national and international competitions, serving as both captain and coach
- Participated in high-pressure competitive games and tournaments held in major cities
- Utilized strategic research and analysis to study opponents and secure a competitive advantage
Content Creator
As a content creator proficient in video editing, writing, and website management using WordPress CMS, I have effectively produced engaging and high-quality content across various digital platforms. Here’s a concise summary of my job experience:
Core Experience
- Demonstrated proficiency in writing and editing content, ensuring its alignment with brand image and objectives. Through meticulous editing, I enhanced the quality and accuracy of written material, resulting in engaging and error-free content
- Generated and published original content consistently to maintain a steady stream of news and information on the website. By delivering fresh and relevant content, I effectively engaged the audience and increased website traffic
- Strengthened content by employing proofreading and editing techniques, guaranteeing accuracy, clarity, and coherence. Through careful attention to detail, I maintained a professional standard and enhanced the overall quality of the content
Additional Contributions
- Implemented SEO best practices by incorporating meta descriptions, relevant keywords, and image tags. This optimization strategy increased the visibility of company's websites in search engine rankings, driving organic traffic and improving online presence
- Assumed responsibility for reviewing and editing final copies, overseeing all phases of content production to eliminate errors and inconsistencies. By maintaining a meticulous approach, I ensured the delivery of polished and error-free content
- Leveraged the WordPress CMS platform to efficiently upload and curate content, including images and videos. This involved managing content libraries, organizing media assets, and ensuring seamless integration of multimedia elements
Languages
Romanian 🇷🇴
- Primary fluency/Native speaker
English 🇺🇸
- Full Professional/Proficient speaker